The Menu
Remember that the Medium is the Message; Each text type in and of itself has an internal message to its very form.
(speak to that as you analyse it, and criticise if the content clashes with the means of delivery/medium)
WHAT IS IT? What is the text type?
(speak to that as you analyse it, and criticise if the content clashes with the means of delivery/medium)
WHAT IS IT? What is the text type?
WHAT DOES IT DO? WHAT'S THE BIG IDEA?
HOW DOES IT DO WHAT IT DOES?
WHAT IS THE TONE?
WHO IS THE AUDIENCE?
How is the piece presented overall?
How is it divided up? (if at all) (speaks to change of
How do the visuals speak to/inform the text (and vice-versa)?
How do the visuals work?
Right to left?
Rule of thirds?
Hierarchy?
Eye-line?
implied movement?
hard or soft edges? (remember the video in the office)
Colour?
graphics?
How is it divided up? (if at all) (speaks to change of
How do the visuals speak to/inform the text (and vice-versa)?
How do the visuals work?
Right to left?
Rule of thirds?
Hierarchy?
Eye-line?
implied movement?
hard or soft edges? (remember the video in the office)
Colour?
graphics?
font type (serif, sans serif, script)
and where are the visuals in proximity to the written text, to each other (if more than one)
What rhetorical devices are employed to focus the reader and why?
contrast/ juxtaposition
listing (rule of three)
repetition (anaphora, alliteration, consonance, assonance, sibilance, rhyme)
hyperbole
understatement
use of 'facts'
and where are the visuals in proximity to the written text, to each other (if more than one)
What rhetorical devices are employed to focus the reader and why?
contrast/ juxtaposition
listing (rule of three)
repetition (anaphora, alliteration, consonance, assonance, sibilance, rhyme)
hyperbole
understatement
use of 'facts'
expertise
jargon
naming
attempts to engender empathy
attempts to engender sympathy
appeal to desire
appeal to fear
appeal to authority (and what kind in each instance)
syllogisms
analogies
jargon
naming
attempts to engender empathy
attempts to engender sympathy
appeal to desire
appeal to fear
appeal to authority (and what kind in each instance)
syllogisms
analogies
irony
propaganda techniques
straw man
bandwagon
what about 'ism
transference
propaganda techniques
straw man
bandwagon
what about 'ism
transference
testimonial
glittering generalities
snob appeal
plain folks
name calling
diction
syntax
AIDA (advertising)
What poetic devices are used?
stanzas
caesura
enjambment
meter
semantic field
What literary devices are used?
Imagery
figurative language
Who is/are the audience and why?
Imagery
figurative language
- metaphors
- personification
- similes
- onomatopoeia
Who is/are the audience and why?
No comments:
Post a Comment